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In today's fast-moving consumer era, it wouldn't be wrong to say - Customer is King! It has become extremely imperative for organizations to keep their customers happy by regularly updating them about various offerings through different mediums. One problem area that most companies find themselves in, is finding a suitable, economical, and effective platform in order to keep in touch with loyal customers.
Customer communication is one of the most challenging tasks for organizations, and those who fail to perform this function, lose out a number of customers immediately.